Wednesday, April 11, 2012

"Why the market shrugged off the Apple antitrust suit"

From Fortune's Philip Elmer-DeWitt:

…why didn't Apple's (AAPL) share price take a huge hit after news broke that the DOJ's antitrust division had sued the company and five publishers for alleged collusion in the e-book business? (See DOJ sues Apple over price-fixing scheme.)

Three reasons:

  • It was hardly a surprise. Someone close to the case has been shopping details of the investigation to to Bloomberg, Reuters and the Wall Street Journal for weeks.
  • There's still a chance for a settlement. Three of the publishers are reported to have already cut a deal. Apple and the other two -- despite their tough talk during negotiations -- could still climb on board.
  • It's not Apple's main business. The $2.03 billion in "Other music related products and services" -- which includes revenue from the iTunes Store, the App Store, and iBookstore in addition to sales of iPod services and Apple branded and third-party iPod accessories -- represented 4.4% of the $46.333 billion in sales Apple reported last quarter.